The analysis of tourism development in rural settlements of Sari

The increasing rate of unemployment and young age bracket migration from relatively rural settlement are being considered as one of the most prominent threats in rural communities during past decades. It is argued that tourism provides high potential settling in this regard. It is capable of generating job opportunities and counter stream migration. Taking into consideration the existing potentials and purposed investment, regarding rural tourism could help rural development. The major objective of this paper is to determine the most appropriate option available to rural tourism taking into account their capabilities as well as threats associated with northern Roodpay in Sari. The research method based on objectives has applied nature and methodologically speaking is descriptive – analytical. It is followed by application of SWOT as well as T2 FS-AHP. This study suggests that eco-tourism is known as a good alternative regarding tourism in northern Roodpay. It is further followed by cultural tourism, sport tourism and agricultural tourism respectively.